If you want to get a functional domain, you should do your homework. Therefore, it is required that you find similar sites and check out your competitor’s domain names. Where you will have to browse by keyword or domain name using the search tool. It is also essential that you know when the domain was sold last, for how much and the website hosting broker. You should know that a popular domain may have more public resale.
Apart from that, you should buy domains that are easy to type and remember. Make sure that you provide a domain that people can remember and type easily even if you are planning to optimize your site. For that matter, you should not include the hyphen, numbers, odd spelling among other challenging characters. For that matter, the people who hear the name should be in a condition to type it. Not only that but it is also advisable that you avoid a name that has more than one spelling as your visitors can get confused and mistype the domain. Also, you can as well purchase both the domains and direct your visitors to the one that you like most.
Apart from that, you should avoid dialect terms. When buying the domain name, you should avoid terms and choose a name that will still be meaningful in many years to come. This is essential as it will make your domain to be remembered and understood by non-native speakers. This will not help you in international, national and regional platforms but it is also the key in the local setup.
Also, you should also buy a shorter domain. One thing that you should understand is that the longer the domain, the harder it is to type as this will boost the chances of them misspelling some of the words. It is essential to note that most of the high single word domains have been bought, but you can still use them creatively so that you can avoid longer domains. For instance, if you have a single word in mind that you want to use you try adding an adjective or a verb in front of it to see if those variables are available. It is essential to note that the domain name is your brand and you should make sure that it matches how you would like the people to think of you.
Besides, you should also avoid trademarked domains. You find that when using the trademarked domain you can be sued and forced to give up the domain as this will be confusing your customers.